It all started four years ago when Erik Schedin, then a student at Beckmans College of Design, began producing his own footwear. The all-white leather shoes have a perforated lining and are devoid of any logos or branding. It remains the only personally-designed product on the site, and when he first started out they were only available in his size, 44 (10.5 US). Now the shoes are available in all sizes and he added some other cool product on his site with the same design aesthetic.
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