I think everybody has woken up to the fact that not only beautiful people and vikings come from Sweden, but they also have a sixth sense for fashion. They've blessed us with brands like Acne and Filippa-k, but there's more where that came from.
Check out Swedish brand Whyred men's and women's collections. Whyred has been around for a while now, but is really breaking through outside Sweden at the moment.
whyred.com
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